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Mercury Marine turned 75 yrs . old in 2014. Looking back at this exciting record, just like many outboard companies it's roots could be traced back to its extremely special president; Carl Kiekhaefer. Although becoming labeled the father of Mercury Outboards, its interesting that Kiekhaefer really worked as a draftsman for Evinrude outboard motors in 1927 but was fired after simply 3 months employment with Evinrude. Kiekhaefer had 3 unique attributes that made him under the perfect worker 1) He had a keen attention to see built-in defects in mechanical designs, 2) He frequently fixated and worked tirelessly attempting to fix those defects, 3) He cannot stand-to work alongside anyone who did not possess those first couple of attributes. Some 12 years later on in 1939, and after doing work for Stearns Magnetic, Carl and his parent took the possibility of entrepreneurship by purchasing the largest manager in Cedarburg Wisconsin; Cedarburg production business $25, 000. The organization ended up being the a failure producer associated with the Thor Outboard engine. As part of the purchase Kiekhaefer inherited 384 Thor Outboard Motors after they were rejected from a 500 product purchase by Montgomery Ward simply because they merely don't work. Little to Carl's knowledge along with his real desire to enter into the magnetized Separator business, these outboard engines would be the predecessor into the now world-famous Mercury Outboard Motors. By 1940 his redesigned & renamed Mercury Outboard Motors (known as following the Roman god of speed) were succeeding and as a consequence yielded Kiekhaefer orders well over 32, 000 units annually. This is no little task recognizing Evinrude was only making a little significantly more than this amount at the time. In January 1940, 5 brand new Mercury Outboard versions had been introduced; the K1, K2, K3, K4 and K5 Outboard Motors with prices including $42.95 - $98.50. And so Mercury Outboards were created by Kiekhaefer along with his 25 employees working 18 hours daily, seven days weekly.



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